Tablets, mobile computers, have taken off in popularity with consumers and have altered the ways in which marketers approach consumers. It is common to use a tablet computer at home, which marketers have found is an environment in which consumers are more-likely to purchase products online. Research also indicates that the adaption consumers have made to smartphones will occur more quickly with tablets. As technology changes, it is important for advertisers to evolve and change with it as a means to effectively understand their target demographic and potential consumer base.