WHAT IS PUBLIC RELATIONS?
Okay. So you don’t really know what public relations (or PR) can mean for your company? It can mean plenty. In essence, it can mean FREE PUBLICITY, FREE ADVERTISING AND TRUE CREDIBILITY! How so, “credibility”? Because when someone else tells your story, the public BELIEVES! etc. advertising and promotions knows the media… what they like to hear or read or see…and how to grab them. etc. advertising knows PR . Isn’t that what it’s all about?
ADVERTISING VERSUS PUBLIC RELATIONS?
In business, there is a place for advertising…AND there is a place for public relations. When you advertise, you pay for the media you want to use, and you tell the public what you want them to think. When you implement a public relations campaign, you pay your agency a small fee, but you don’t pay the media. The media must decide if they like the story or angle your agency presents to them. That means only the individual media person gets to decide whether to write about you or put you on tv or radio or whatever. The story belongs to the press…and they write or present it as they see it.
FEES, YOU SAY??? HOW MUCH?
etc. does charge a fee to handle your PR, of course. But when compared to what you’d spend to advertise, their PR charges are truly “small potatoes”! $2000 a month for one or two or three months, depending on the job. Not so bad. Really.
BETTER THAN WHAT YOU’D SPEND FOR A SEGMENT IN THE 10PM NEWS! WAYYYYYY BETTER. And, yet, YOU COULD END UP IN THE 10PM NEWS WITH PR! YOU REALLY COULD!
When it comes to publicity, no agency can make promises, but etc. advertising has MOST OFTEN acquired TV or radio news or program segments for our clients plus publicity for them in various publications… usually more than once and usually more than ONE. We’ve had clients on the first page of different sections of the Kansas City Star or on the front page of the Kansas City Star itself, with one or two more entire pages to follow. We’ve even seen some of our clients on the front page of the Star Magazine. Like that? So do we.
HOW DO WE START?
You call or email us because you want to hold a really “special” event, or something terrific or different has happened for your company and you want PUBLICITY for it. Maybe you are just opening your very first location…or your twentieth! Maybe you’d like us to help you discern an angle on which the media (be it newspaper, tv, radio or any other news outlet) is willing to feature YOU…YOUR firm…YOUR story.
DO YOU HAVE TO ADVERTISE TO RUN A TRULY GREAT PR CAMPAIGN?
Absolutely not! Obviously, it’s best if you can afford to do both PR and advertising at the same time, but throughout the years, etc. advertising & promotions, llc has “spread the news” for many, many, many clients…without a “stitch of advertising”, and they have still been most happy with what PR and etc. advertising has been able to accomplish for them.